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[real time news website] Comprehensively support the active preparation for the Chinese women's basketball team and partner "Together to Paris"

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China Daily,First-line information website December 21 (Reporter Sun Xiaochen) "Tongxiang to Paris" Chinese Women's Basketball Team 2023 Annual Partner Conference event was successfully held in Beijing this Wednesday.Yao Ming, chairman of the China Basketball Association, Guo Zhenming, Secretary of the Party Committee of the Chinese Basketball Association of the State Sports General Administration of Sports, Guo Zhenming, vice chairman of the China Basketball Association, Wang Fang, vice chairman of the Chinese Basketball Association, Zheng Wei, head coach of the Chinese National Women's Basketball Team, Xu Jicheng, vice chairman of the China Basketball Association, Yang Yang, Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of the China Basketball Association of the State Sports General Administration, Yang Yang, Secretary of the Party Group and Director of the Shaanxi Provincial Sports Bureau, Zhang Wangping, member of the Party Group and Deputy Director of the Shaanxi Provincial Sports Bureau, member of the Executive Committee of the China Basketball Association, ShaanxiWang Libin, chairman of the Provincial Basketball Association, Yan Xiaoming, general manager of Shenzhen Basketball Sports, Song Dana, deputy general manager of Shenzhen Basketball Sports, representatives of 14 partners and sponsors and many media reporters attended the event to review the Chinese women's basketball team in 2023.Tongxin joined hands to look forward to 2024.

At the beginning of the event, the theme video of "Us, Chinese Women's Basketball" was played. Through the mixed cut of historical players and active players, we showed us the inheritance and precipitation of the Chinese women's basketball spirit and honor.The Chinese women's basketball team not only refers to the current Chinese women's basketball team, but all members since the team was established.Although Chinese players have changed from generation to generation, the spirit of the Chinese women's basketball team has so far.

After the promotional video was played, Yao Ming, chairman of the Chinese Basketball Association, gave a speech: "The Chinese women's basketball team came all the way, not smooth sailing. Before winning the Asian Cup champion, the Chinese women's basketball team also lost the Asian Cup 5 times, and there were many times.The failure of the failure can not even advance to the Olympic Games. But just like the biggest glory of life that Mr. Mandela once said is not to never fall, but you can stand up every time you fall.Standing to the pinnacle that we have reached. Of course, honor is costly. We count it. In 2023, the players of the women's basketball team, except for league, training and national team competitions, only less than 2 months of personal time.On average, even the basic break cannot be guaranteed. Of course, this dedication is not just from the team members, including our coaches, our staff, and our partners. This honor also belongs to each oneThe person who gives. "

Subsequently, Song Jia, the chief strategy officer of Ogilvy Beijing, analyzed the influence of the Chinese women's basketball team in 2023 from multi -dimensional. Through the data, the Chinese women's basketball team focused on social concern, breaking circles, emotional resonance, and commercial potential.Influential data.According to Ogilvy's survey, more than 90 % of the respondents in 2023 have watched the Chinese women's basketball game, and more than 70 % of the respondents have seen at least two games; the number of Chinese women's basketball related topics has spread more than 5.93 million.98.5 billion times, the interactive volume exceeded 1.07 billion times.In addition, Song Jia explained the influence of the Chinese women's basketball team from the spiritual level: "The keywords of the 2023 Chinese women's basketball team -champion, this is a champion of technical test, psychological test, and test of responsibility. Chinese womenThe basket of the basket also has the responsibility of cultural leadership and spiritual leadership. The majority of consumers can also find their own spiritual power in the Chinese women's basketball team. "

The Chinese women's basketball team has not only achieved great achievements in the field of sports, but also shows a strong market appeal at the business level.Combined with the data results of the women's basketball influence report, Song Dana, deputy general manager of Shenzhen Basketball Sports, released the 2024 Chinese Women's Basketball Brand Driver Program to the guests.

In 2024, the Chinese women's basketball team will take the six major systems of the image system, honor system, public welfare system, communication system, fan system, and evaluation system as the architecture. On the basis of brand positioning, use IPization strategies to build brand marketing products, deepen brand assetsConnotation.The image system, that is, the unified external image of the women's basketball team by combing the positioning; the honor system, that is, accompanied by supporters and sharing glory. The honor of the women's basketball team is not only the women's basketball team, but also everyone who support them; the public welfare system, the public welfare system, the public welfare system,That is, strengthen the social responsibility of the women's basketball team, guide the positive energy of the society, benefit the basketball enthusiasts, and benefit the whole society; the communication system is to play the role of the Chinese women's basketball team's own unique spiritual charm and incentive.Good communication ecology, creating influential communication events, and generating a 1+n resonance effect; the fan system, that is, fully link with the WCBA league, establish regular fan activities, also target the special action plan for the competition, so that the women's basketball team will be more.Multi -person acceptance makes the spirit of the women's basketball team spread by society; the evaluation system, that is, the establishment of the annual evaluation model, allows the brand value to visually visualize, and let the peers see the emotional value and brand influence of the Chinese women's basketball team year by year.Song Dana said: "The design of the six major systems of the women's basketball brand is a two -way drive mode. Not only does it enhance the influence of the women's basketball team, but also the value growth of all partners.Creating society value. "

Since then, Xu Jicheng, vice chairman of the China Basketball Association, Zhang Nan, senior basketball director of the sports market in Nike, Xie Qunong, executive vice president of China UnionPay, and Guo Yunlong, vice president of Yili Group.Zhang Nan, the senior basketball director of the sports market in Nike China, said: "The fearless 'is the characteristics of the Chinese women's basketball team, which represents the attitude of not being afraid of strong enemies, stronger, brave, hard work, and dare to light up at a critical moment.'Fearless' I don't want to interpret victory, but to be afraid to look at the future when I lose, this is the most important point of the spiritual inheritance of the Chinese women's basketball team "; Xie Qunsong, executive vice president of China UnionPayIt is just the background of the UnionPay brand spirit, and it is a state of hard work for all citizens. Through the persistence and inspiration of hard work and effort, every ordinary individual is in different areas to contribute to China and society to create their own strength and create their own strengths to create their own strengths and create their own strengths together.In the beautiful future, create an extraordinary miracle "; then, Guo Yunlong, vice president of Yili Group, analyzed the spirit of the brand and the Chinese women's basketball team:" The women's basketball girls use the spirit of vigor and never fail, dare to playThe strength of tough battles and strong encounters has created the new generation of Chinese women's basketball team. Similarly, the planting as a new -generation national brand that enters the plant protein market as an Yili, providing Volkswagen consumers with diverse, high -quality, non -burden -free plant nutritionAlthough this is the second year of us and the women's basketball team, the two parties in the spiritual concept and the depth of the cooperation content have already gone deep and far away. "Understanding the spirit of the women's basketball team: "For the Chinese women's basketball team, fighting for the country is our constant gene. The women's basketball team has been so great from a project that is not valued to now.Training, competition, and fell up the feats that have been completed with their own strength. It spans a single sports project and represents the improvement of the quality of our project and the value of the achievement of the women's basketball project. "

During the subsequent "Cooperation Works and Paris" theme forum activities, Xu Jicheng, vice chairman of the Chinese Basketball Association, Sui Cong, marketing director of Morteng China, Dou Hongxing, general manager of Sairuber China, Zhang Gongqian, the general manager of the performance of the movement of the movement,Wu Nan, deputy general manager of Qingdao Guoxin Blue Silicon Valley Development Co., Ltd., and Huang Rui, chairman of Mikai Group, participated in the forum.Talking about the theme of this event, "Together to Paris", each representative explained his understanding of "concentric".Sui Cong, the marketing director of Morteng China, said: "In order to go to Paris with the Chinese women's basketball team, we will do a good job of guaranteeing the Motten Basketball to ensure that girls can use basketball consistent with the field during training."Dou Hongxing, the general manager of China, said: "Saori did not put himself on the sponsors' positioning, but served athletes and serving our Chinese women's basketball team. We are firm supporters and lovers behind the Chinese women's basketball team.Just fight forward, but someone must be optimistic about your back. "Zhang Gongqian, the general manager of the sports performance, said:" In next year, we hope to data data in the movement of the athleteThe work of work and timely recovery and exercise injury prevention and control after training and the prevention and control of the game will provide high -quality services for the Chinese women's basketball team, so that they can have a better state in the national team competition. "Qingdao Guoxin Blue Silicon Valley Development Co., Ltd.Wu Nan, deputy general manager, said: "I really feel that under the brand of the women's basketball team, the sincere and united cooperation between the two sides has a great effect on the improvement of the brand.Our brand is a content that improves confidence. "Huang Rui, chairman of Mikai Group, said:" The so -called concentric is our common values, a sense of mission, and common vision. The translation is that we and China are in China.Basketball is together, with the Chinese women's basketball team, I think this is the same. "When talking about the outlook of 2024, Xu Jicheng said: "Leave our achievements in 2023 this year. Next year, the Chinese women's basketball team will start from Shaanxi.Go better. "

The 2024 Paris Olympic Women's Basketball Qualifications Chinese Division has settled in Xi'an. This is the first time that the top international basketball competition has returned to China after the epidemic.Guo Zhenming, Secretary of the Party Committee and Vice Chairman of the China Basketball Association of the State Sports General Administration of Sports, and You Lei, Secretary of the Party Group and Director of the Shaanxi Provincial Sports Bureau, jointly opened the release ceremony of the 2024 Paris Olympic Women's Basketball Qualification Competition.The official qualifications of the qualifying competition are used to look forward to the Chinese women's basketball team in Xi'an.

Later, the host invited Zheng Wei, the head coach of the National Women's Basketball Team of China to come to the stage to interview. When talking about the current preparation plan, Zheng Wei said: "Next year, the entire team's preparation plan will definitely be around the Olympic Games and Qualifications. NowThe league is also in full swing, and the players are very hard, and the time for us to prepare for the war is not very plenty of. "When asked about any feelings of the Spring Festival at home, Zheng Wei said:" I have remembered it.I don't know which year I spent the Spring Festival at home. This time just happened to catch up with the competition again. Here I want to thank the family members of all teams of the Chinese women's basketball team for our support for us. Of course, we are fighting for the country and competing for the country. "ZhengWei finally expressed his gratitude to the Chinese women's basketball partner: "I am very moved. There can be so many partners to have the partners all the way. Our results are inseparable from your silent support behind your back.Will use the biggest efforts to achieve great achievements. "

After the theme forum, Yao Ming, chairman of the Chinese Basketball Association, Wang Fang, vice chairman of the China Basketball Association, is the official strategic partner Nike, the official comprehensive partner of China UnionPay, and the official partner plant selection, Ruixing Coffee, TCL, Yibao, Bai, WhiteXianghe Lancome issued a trophy.The Deputy Secretary of the Party Committee of the China Basketball Association of the General Administration of Sports, Yang Yang, Secretary of the Discipline Inspection Commission, member of the Executive Committee of the China Basketball Association, and the chairman of the Shaanxi Provincial Basketball Association Wang Libin, the official sponsor Xiu Yuyu's intelligent, healthy, Morteng, official service provider Sai Ruibo, Leading the performance of sports, Guoxin Aquatic Products and Mikai Sports Floor awarded the trophy.The trophy is inspired by the Hangzhou Asian Games in the last 9 seconds of the Chinese Women's Basketball Murder Tactics. The tactical board of this historical moment is designed as a trophy and gave it to the Chinese women's basketball partner.

Subsequently, Xu Ji, vice chairman of the China Basketball Association, became a trophy and thanks to the Shaanxi Provincial Sports Bureau to award the competition cooperation contribution unit. Thanks to the Shaanxi Provincial Sports Bureau for its strong support and help in the China ’s Division of the Paris Olympics Qualifications.


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